Japan Trademark Registration Guides
Everything you need to know about trademark registration in Japan. From understanding the basics to filing strategies, these guides cover the entire process in plain English.
Trademark Basics
How to File
How to Register a Trademark in Japan — Complete Step-by-Step Guide
A detailed 7-step walkthrough of the Japanese trademark registration process, from initial search through JPO examination to final registration.
Read guide →How to FileHow to Choose Nice Classes for Your Japan Trademark
Understand the Nice International Classification system and learn how to select the right trademark classes for your goods and services in Japan.
Read guide →How to FileHow to File a Trademark Yourself in Japan — DIY Guide
A practical guide for filing a trademark application with the JPO on your own, including the electronic filing system, required documents, and tips.
Read guide →How to FileHow to Use J-PlatPat in English — Japan Trademark Database Guide
Step-by-step guide to searching the Japan Patent Office's J-PlatPat database in English, including search methods and tips for understanding results.
Read guide →Costs & Fees
Trademark Strategy
Common Reasons for Trademark Refusal in Japan & How to Avoid Them
Learn about the most common grounds for JPO trademark refusal and practical strategies to improve your chances of successful registration.
Read guide →Trademark StrategyAmazon Brand Registry in Japan — Trademark Requirements Guide
Everything you need to know about registering your brand on Amazon Japan, including the trademark requirements and filing timeline.
Read guide →Trademark StrategyInternational Trademark Registration from Japan — Madrid Protocol Guide
How to extend your Japanese trademark internationally using the Madrid Protocol system, including costs, timelines, and key considerations.
Read guide →Trademark StrategyTrademark Registration for Startups in Japan
Why startups operating in Japan should register their trademarks early, how to manage costs, and the most common mistakes founders make.
Read guide →Related Resources
Ready to register your trademark?
Start with a free trademark search to check availability across all 45 Nice classes in Japan.
Search Trademarks (Free)This tool provides preliminary trademark search results and general information only. It does not constitute legal advice. The accuracy of search results cannot be guaranteed. For trademark registration, please consult a licensed patent attorney (弁理士/benrishi). Shohyo Navi is a trademark information service operated by Mycat Inc.