TMShohyo Navi
Retail & Consumer Goods

E-Commerce Seller — Trademark Registration Guide for Japan

Trademark guide for e-commerce sellers and online retailers in Japan. Covers the essential classes for protecting your store brand on platforms like Amazon, Rakuten, and Shopify.

Essential Classes

1 class

Recommended Classes

1 class

Min. Filing Cost

¥12,000~

Gov. fees only / 1 class

Essential Classes

These classes are the minimum requirement for E-Commerce Seller businesses in Japan.

Recommended Classes

Consider these classes as your business grows and expands.

Trademark Filing Tips for E-Commerce Seller

  • Class 35 covers retail and wholesale services, which is essential for e-commerce operations.
  • Having a registered trademark is required for Amazon Brand Registry in Japan.
  • Register the goods classes for the specific products you sell under your own brand.

Common Mistakes

  • Registering only Class 35 without covering the actual product categories sold under the brand.

Frequently Asked Questions

Do I need a Japan trademark to sell on Amazon Japan?

While not strictly required to list products, a registered trademark in Japan is necessary for Amazon Brand Registry, which provides enhanced brand protection tools and A+ Content access.

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Check if your brand name is available in this industry. Free trademark search.

Search Trademarks (Free)

This tool provides preliminary trademark search results and general information only. It does not constitute legal advice. The accuracy of search results cannot be guaranteed. For trademark registration, please consult a licensed patent attorney (弁理士/benrishi). Shohyo Navi is a trademark information service operated by Mycat Inc.