International Trademark Registration from Japan — Madrid Protocol Guide
How to extend your Japanese trademark internationally using the Madrid Protocol system, including costs, timelines, and key considerations.
What is Madrid Protocol
The Madrid Protocol is an international treaty administered by WIPO that allows trademark owners to seek protection in multiple countries through a single application. Japan is a member, meaning you can use your Japanese trademark application or registration as a basis to file internationally. Over 130 countries are covered by the Madrid system.
Advantages
The Madrid Protocol offers significant cost savings compared to filing separately in each country. You manage all your international registrations through a single record, and renewals can be handled centrally. The system also allows you to add countries later without starting a new application, providing flexibility as your business expands globally.
Filing Process
To file through the Madrid Protocol from Japan, you must first have a Japanese trademark application or registration (the 'basic mark'). Submit your international application through the JPO, which forwards it to WIPO. WIPO conducts a formality check and then notifies each designated country. Each country's trademark office then conducts its own substantive examination.
Key Considerations
Be aware of the 'central attack' dependency — if your basic Japanese mark is cancelled within the first 5 years, all international designations may also be cancelled. Fees vary by country and class. Some countries (like the US, China, and India) may issue office actions requiring a local attorney to respond. Budget 12–18 months for the full process in most countries.
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