D2C Brand — Trademark Registration Guide for Japan
Trademark guide for direct-to-consumer brands selling products through their own online store in Japan. Covers classes for retail services, products, and digital presence.
Essential Classes
1 class
Recommended Classes
2 classes
Min. Filing Cost
¥12,000~
Gov. fees only / 1 class
Essential Classes
These classes are the minimum requirement for D2C Brand businesses in Japan.
Recommended Classes
Consider these classes as your business grows and expands.
Optional Classes
Consider these for future business expansion.
Trademark Filing Tips for D2C Brand
- Class 35 covers retail services and e-commerce operations. This is essential for any D2C brand.
- Register the goods classes corresponding to your product categories (e.g., Class 25 for apparel, Class 3 for cosmetics).
- Consider filing early, as Japan's first-to-file system means the first applicant gets the rights, regardless of prior use.
Common Mistakes
- Only registering product classes without Class 35 for the retail/e-commerce service itself.
- Not planning for future product categories and having to file additional applications later.
Frequently Asked Questions
How many classes should a D2C brand typically register?
At minimum, register Class 35 for retail services plus the specific product classes for your goods. Most D2C brands register 2-4 classes initially and add more as they expand their product lines.
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AI Trademark Analysis for D2C Brand
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Search Trademarks (Free)This tool provides preliminary trademark search results and general information only. It does not constitute legal advice. The accuracy of search results cannot be guaranteed. For trademark registration, please consult a licensed patent attorney (弁理士/benrishi). Shohyo Navi is a trademark information service operated by Mycat Inc.